Ed Goyette joins David Fuller on this episode of The Diamond Mine.
Ed is the owner and operator of Bean Towne, a coffee house in Hampstead, New Hampshire, USA. He has a great tale to tell about pivoting his business in the era of Covid-19, community spirit, and looking after the workers on the front line. Bean Towne's program, Fuel The Front Line is a brilliant example of pivoting a business, engaging the local community and looking after the people looking after the community!
Key Takeaways:
- 70% drop in business overnight
- Go back to core values
- Go back to helping people
- Went from a sit down coffee house to take-out only
- Ramped up cleaning and hygiene as top priority
- Created physical barriers to force social distance
- Saw an opportunity to help frontline healthcare workers
- Fuel The Frontline was born
- Within 24 hours had process ready to go
- Launched an online ordering system with 48 hours
- Most rewarding work he's ever done
- Exceeded expectation 10 fold
- When you're doing good don't be afraid to share it
- Human beings deep down want to help
- By giving people the opportunity you give them a chance to be their best selves
- Feed the gratitude, the thanks, back to the community
- Crisis shone a light on what they did well
- People will support a good cause when asked
- Going forward this will be part of the business in some form
- Market has expanded as a result of crisis going forward
- Imagine your business relied on donations only - that's how good your service as to be
- People feel good when they do the right thing and will align themselves with businesses they see doing good
- Grab the chance to get involved with community programs doing good - donations, etc. Say yes when asked and add more value than requested
- Realised they need to simplify the menu to make things easier and faster
- Take what you're learning in the crisis and weave it into the tradition model of business going forward
- Business is problem solving and change
Connect with BeanTowne:
Facebook: https://www.facebook.com/beantownecoffeehouse/
Connect with Ed:
Facebook: https://www.facebook.com/edgoyette
Website: https://www.thethoughtcenter.com/