The Diamond Mine Episode 2

Ed Goyette joins David Fuller on this episode of The Diamond Mine.

Ed is the owner and operator of Bean Towne, a coffee house in Hampstead, New Hampshire, USA. He has a great tale to tell about pivoting his business in the era of Covid-19, community spirit, and looking after the workers on the front line. Bean Towne's program, Fuel The Front Line is a brilliant example of pivoting a business, engaging the local community and looking after the people looking after the community!

Key Takeaways:

• 70% drop in business overnight
• Go back to core values
• Go back to helping people
• Went from a sit down coffee house to take-out only
• Ramped up cleaning and hygiene as top priority
• Created physical barriers to force social distance
• Saw an opportunity to help frontline healthcare workers
• Fuel The Frontline was born
• Within 24 hours had process ready to go
• Launched an online ordering system with 48 hours
• Most rewarding work he's ever done
• Exceeded expectation 10 fold
• When you're doing good don't be afraid to share it
• Human beings deep down want to help
• By giving people the opportunity you give them a chance to be their best selves
• Feed the gratitude, the thanks, back to the community
• Crisis shone a light on what they did well
• People will support a good cause when asked
• Going forward this will be part of the business in some form
• Market has expanded as a result of crisis going forward
• Imagine your business relied on donations only - that's how good your service as to be
• People feel good when they do the right thing and will align themselves with businesses they see doing good
• Grab the chance to get involved with community programs doing good - donations, etc. Say yes when asked and add more value than requested
• Realised they need to simplify the menu to make things easier and faster
• Take what you're learning in the crisis and weave it into the tradition model of business going forward
• Business is problem solving and change

Connect with BeanTowne:
Facebook: https://www.facebook.com/beantownecoffeehouse/

Connect with Ed:
Facebook: https://www.facebook.com/edgoyette
Website: https://www.thethoughtcenter.com/