The Diamond Mine Episode 2

David Fuller with Ed Goyette

Ed Goyette joins David Fuller on this episode of The Diamond Mine.

Ed is the owner and operator of Bean Towne, a coffee house in Hampstead, New Hampshire, USA. He has a great tale to tell about pivoting his business in the era of Covid-19, community spirit, and looking after the workers on the front line. Bean Towne's program, Fuel The Front Line is a brilliant example of pivoting a business, engaging the local community and looking after the people looking after the community!

Key Takeaways:

  • 70% drop in business overnight
  • Go back to core values
  • Go back to helping people
  • Went from a sit down coffee house to take-out only
  • Ramped up cleaning and hygiene as top priority
  • Created physical barriers to force social distance
  • Saw an opportunity to help frontline healthcare workers
  • Fuel The Frontline was born
  • Within 24 hours had process ready to go
  • Launched an online ordering system with 48 hours
  • Most rewarding work he's ever done
  • Exceeded expectation 10 fold
  • When you're doing good don't be afraid to share it
  • Human beings deep down want to help
  • By giving people the opportunity you give them a chance to be their best selves
  • Feed the gratitude, the thanks, back to the community
  • Crisis shone a light on what they did well
  • People will support a good cause when asked
  • Going forward this will be part of the business in some form
  • Market has expanded as a result of crisis going forward
  • Imagine your business relied on donations only - that's how good your service as to be
  • People feel good when they do the right thing and will align themselves with businesses they see doing good
  • Grab the chance to get involved with community programs doing good - donations, etc. Say yes when asked and add more value than requested
  • Realised they need to simplify the menu to make things easier and faster
  • Take what you're learning in the crisis and weave it into the tradition model of business going forward
  • Business is problem solving and change

Connect with BeanTowne:

Connect with Ed:

Connect with us:

Follow us on Instagram:
Follow us on Facebook:

If you like this episode of The Diamond Mine podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Apple Podcasts. We appreciate your support and feedback!

Podcast Channels:

Leave a Comment