The Diamond Mine Episode 3
David Fuller with Kariné Poghosyan
This week on The Diamond Mine, David is joined by the fabulous Kariné Poghosyan.
Kariné, a concert pianist in New York, like so many other artists, was suddenly cut off from her life playing to audiences and performing by COVID-19. Her solution was to create a series of performances from her apartment, streaming live every Friday night in what she has come to call her Mini Concerts.
An incredible artist and performer, and a truly warm and giving human being!
- As a concert Pianist your whole life is about being on stage, and suddenly it's gone!
- The one thing that wasn't gone was the powerful desire play, to share
- It wasn't meant to be a series...
- It's not hitech, it's just an iphone - that's all you need!
- The value of artists as a business
- The artist is priceless, but the window into their world can have a price tag
- Wrap the value around what you offer, not yourself
- Before COVID, the idea of doing a live concert in front of people all over the world was too much
- Doing it pushed her to another level
- In the old days artists had benefactors to support them
- Patreon is a way to for the 'crowd' to be an artists benefactor
- Incredible value from $ to $10 per month
- Being paid for her art allows her to do her art (rent out concert halls, put on performances, etc)
- Somehow artists are supposed to survive without money, and often don't want to be seen as needing help
- Wants to demystify the journey of a classical musician
- An entire psychological reboot needs to take place
- We fear judgment, but people want to help
- The opportunity as an artist is to build super fans who support everything they do
- You can be creative about the option of performance, and wrap a high value ticket around that
- Until you try you don't know what people will pay
- Wrap the value around the experience, not you
- The control needs to be with the artist. It a change of paradigm from the old manager/promoter controlling everything
- Amanda Palmer as a role model
- Crowdsourcing taps into the super fans
Francis Ford Coppola wanted complete artistic control, so had to control the money
- We have a brilliant opportunity today to bring people into our world as artists
- In the old days you had a small window to promote new releases, today releases are evergreen and be promoted for years on the internet.
- Don't just watch an artist's performance, share it and support them
- Going forward the possibility of regular private concerts for a fee
- What are the diamonds in your business you are ignoring
- Talking about it isn't enough, you have to do it!
- The classical world is slow to adapt
Connect with us:
Follow us on Instagram: instagram.com/roughdiamondacademy
Follow us on Facebook: facebook.com/roughdiamondacademy
If you like this episode of The Diamond Mine podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Apple Podcasts. We appreciate your support and feedback!