The Diamond Mine Episode 3
David Fuller with Kariné Poghosyan
This week on The Diamond Mine, David is joined by the fabulous Kariné Poghosyan.
Kariné, a concert pianist in New York, like so many other artists, was suddenly cut off from her life playing to audiences and performing by COVID-19. Her solution was to create a series of performances from her apartment, streaming live every Friday night in what she has come to call her Mini Concerts.
An incredible artist and performer, and a truly warm and giving human being!
- As a concert Pianist your whole life is about being on stage, and suddenly it's gone!
- The one thing that wasn't gone was the powerful desire play, to share
- It wasn't meant to be a series...
- It's not hitech, it's just an iphone - that's all you need!
- The value of artists as a business
- The artist is priceless, but the window into their world can have a price tag
- Wrap the value around what you offer, not yourself
- Before COVID, the idea of doing a live concert in front of people all over the world was too much
- Doing it pushed her to another level
- In the old days artists had benefactors to support them
- Patreon is a way to for the 'crowd' to be an artists benefactor
- Incredible value from $ to $10 per month
- Being paid for her art allows her to do her art (rent out concert halls, put on performances, etc)
- Somehow artists are supposed to survive without money, and often don't want to be seen as needing help
- Wants to demystify the journey of a classical musician
- An entire psychological reboot needs to take place
- We fear judgment, but people want to help
- The opportunity as an artist is to build super fans who support everything they do
- You can be creative about the option of performance, and wrap a high value ticket around that
- Until you try you don't know what people will pay
- Wrap the value around the experience, not you
- The control needs to be with the artist. It a change of paradigm from the old manager/promoter controlling everything
- Amanda Palmer as a role model
- Crowdsourcing taps into the super fans
Francis Ford Coppola wanted complete artistic control, so had to control the money
- We have a brilliant opportunity today to bring people into our world as artists
- In the old days you had a small window to promote new releases, today releases are evergreen and be promoted for years on the internet.
- Don't just watch an artist's performance, share it and support them
- Going forward the possibility of regular private concerts for a fee
- What are the diamonds in your business you are ignoring
- Talking about it isn't enough, you have to do it!
- The classical world is slow to adapt
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