How Long Should a Blog Post Be?

Photo by Mark König on Unsplash
Photo by Mark König on Unsplash

Q: How Long Should a Blog Post Be?

A: As long as it needs to be to get the message across clearly... and not one word more!

Photo by kraken images on Unsplash
Photo by kraken images on Unsplash
David-Fuller---RDA

David Fuller

CEO - Rough Diamond Academy

For over 21 years David has been building websites for clients. In 2013 he pivoted from running a web design agency to working hands on with clients to help them build their businesses by reaching their ideal clients. Going beyond the website. The experience of working at the coal face is the foundation of The Rough Diamond Academy. Real life experience for real life businesses. It starts with building a site, but that's only the beginning!

Analytics: Don’t Fixate On One Metric

Photo by Myriam Jessier on Unsplash
Photo by Myriam Jessier on Unsplash

Website Analytics

When looking at analytics for your website it is important to take a multi metric view. I see so many business owners fixate on one aspect, or one metric of their site analytics. For example traffic numbers.

It's All Feedback

For several years now I have been on a fitness journey. About 4 years ago I decided to turn my life around and get back into shape. I had drifted for years and allowed myself to get lazy and overweight. Now, like most people in this position I was focused on one metric only; weight! Everything I did was around losing weight, but the scales I have come to learn, are very misleading. They are but one metric in the mix. A more balanced approach, which is the one I take today, is to use a number of metrics to gauge my progress. For example:

  • weight
  • measurements
  • how clothing fits
  • how I feel
  • blood pressure
  • sleep cycle
  • macro balance (nutrition)
  • exercise progress (weight increments, sets, etc)
  • resting heart rate

You get the picture. Focusing solely on weight doesn't give me the whole picture.

Six months ago I employed a new trainer. A body composition coach. Together we track a myriad of metrics to track progress. Interestingly enough my weight is exactly the same as it was 6 months ago. If that was the only focus I'd be disappointed, perhaps even demoralised. But in the same period I have dropped 6cms around my chest, 8cms around my waist, trimmed my legs, and grown my biceps and triceps and added muscle across the board. So, I can clearly see progress because I am measuring a broad range of metrics.

Business is exactly the same. If you are only tracking a metric like traffic from your website analytics you are in danger of misinterpreting the results. You may become overly enthusiastic or equally disappointed. Traffic alone won't tell you what's really happening. I like to think of traffic as people walking past my business but not necessarily coming in. It's important to know the difference. If you get excited by 1000 people visiting your site a day, but no one is engaging... there's really nothing to be excited about! There's something wrong, but if you're not digging deeper, you'll never know what it is! Conversely if 10 people a day visit your site and 5 of them engage, that's an amazing result. You're clearly doing something right, and if you could get more people to your site, you'd probably continue to get great engagement. The problem is, without knowing what you're doing right you could change something and the whole thing might fall in a heap.

So, you need to track a number of metrics and you need to understand what they mean. For example, you might want to track metrics such as:

  • traffic
  • traffic source
  • bounce rate
  • time on site
  • pages visited
  • where they exit
  • do they engage: fill out a form, call the contact number, etc
  • add product to cart
  • abandon cart
  • complete purchase

And so on and so on. Knowing a broader range of metrics gives you a more complete picture of what's really going on. It's important to measure. You can react and test and evaluate based on the information you're getting. The feedback. Informed feedback, not just hunches and guesses.

Keep digging my friends, there's diamonds in that data!

 

David-Fuller---RDA

David Fuller

CEO - Rough Diamond Academy

For over 21 years David has been building websites for clients. In 2013 he pivoted from running a web design agency to working hands on with clients to help them build their businesses by reaching their ideal clients. Going beyond the website. The experience of working at the coal face is the foundation of The Rough Diamond Academy. Real life experience for real life businesses. It starts with building a site, but that's only the beginning!

Domain Phishing Scams

Domain Phishing Scams | Domain Renewals | Rough Diamond Academy
Domain Phishing Scams | Domain Renewals | Rough Diamond Academy
Photo by Bermix Studio on Unsplash

Beware Of Domain Name Phishing Scams

Have you ever received an email, or physical mail that you felt at a gut level wasn't quite right? It looks kind of legit, but something makes you hesitate. Good! There's a very good chance it's a scam. If in doubt, always reach out for clarification.

This actually happened today with one of the members in the Rough Diamond (Academy) Community. She received an email asking her to upload various documents to verify that she was the legitimate owner of her domain name and was meeting the government criteria for owning a .AU domain. To back up the request the email pointed her to a website that appeared to outline the requirments for a .AU domain. In fact, that site is legitimate:

https://www.communications.gov.au/what-we-do/internet/internet-governance/domain-names

That's the catch. By directing you to a legitimate website that outlines the regulations, or whatever, it tricks you into thinking the whole thing is legitimate. But, if you then follow up with the requested uploading of the documents, that will be a different site, usually made to look like the legitimate site.

For the hacker it's a numbers game. Send the email out to owners of domain names, and a percentage of those will fall in to the trap. If the email arrives when you are stressed, distracted or otherwise occupied you might act on it before thinking. And then they have your identity documents. That's the name of the game: Identity theft!

Here's the scam alert from the Domain Authority here in Australia: https://www.auda.org.au/news/scam-alert-email-scam-targeting-au-registrants

What To Do When Receiving One Of These Emails or Letters

Don't Panic! Don't rush to do anything. It's the rushing that causes people to fall for the ruse. Follow up with the company you bought your domain from and ask them if the request is legitimate or not if you're uncertain. Reach out to others, like our community, and ask for advice before proceeding. Read the email carefully, there are often clues like poor spelling that give the game away.

There's so many variations of these scams, so it pays to be suspicious. If it's legitimate your domain registrar, the company you bought it from, will know.

I have personally received two variations of this theme in the last few weeks.

The first is the renewal of my business name. Here in Australia that is done through ASIC: https://asic.gov.au/for-business/renewing-your-business-name/

Every year I get these fake renewal notices that use the exact formula mentioned above. They point to the legitimate website for the explanation, but a different one for the payment - theirs. It's actually written on the renewal that they aren't ASIC and that they're a private renewal company., so I guess they get around it by being honest in a less than honest and very deceptive way. If I paid them I have no idea whether they would renew my business name, but even if they did it's at a highly inflated price. So, I throw their renewal notice in the recycling and head to ASIC and renew it there. Thanks for the reminder scammers!

The other one  get is for domains that are very similar to the one I own. Again, somewhere in a less than obvious place is says it's not a renewal, but again it's made to look like one. The aim is that I'll buy a new domain at a highly inflated price, and they get my details, etc. I get several clients call me every year asking if these are legit. Recycle the paper so at least it not a complete waste!

Report the Scam

After you've had a cuppa and calmed your heart rate, report the scam here: https://www.scamwatch.gov.au/

Be on the lookout for scammers. It's a sad fact of life, but it is what it is!

David-Fuller---RDA

David Fuller

CEO - Rough Diamond Academy

For over 21 years David has been building websites for clients. In 2013 he pivoted from running a web design agency to working hands on with clients to help them build their businesses by reaching their ideal clients. Going beyond the website. The experience of working at the coal face is the foundation of The Rough Diamond Academy. Real life experience for real life businesses. It starts with building a site, but that's only the beginning!