Web Skills for Small Business Owners

Web Skills for Small Business Owners | Rough Diamond Academy

Can Anyone Learn How To Build A Website?

The Rough Diamond Academy was created for a single purpose; to help small business owners develop the skills they need to manage their web presence. Specifically its aim is to teach small business how to build a website and then leverage that site to build their business.

Take a good look at the image above that accompanies this article. There's a bunch of skills outlines in what appears to be lines of code. That gives the impression that it's complex or requires a special set of skills like coding to create a website. But that is an illusion.

About eight years ago I moved away from project based web development and started focusing on working with clients to work their web presence. There are many reasons for that decision, but one of them was that I could see that website development was becoming commoditised and that the true skill lay in what you did with the site, not in building it. That may piss a bunch of web developers off, but it is no less true today.

During the last eight years or so I have made it a point to teach as I go along. I want to impart the skills to my clients so they can make informed decisions or, should they decide to, go it alone at some point. If you know the basic skills, and can speak the lingo, you are far better placed to use the tools and contractors to your advantage. That's why The Rough Diamond Academy exists. To teach the skills and empower small business owners to take control. You can definitely do it! You can learn the skills to build a website and leverage it to build you business. And here's the thing: you can do it without knowing a single line of code! There are others skills you will need, but you can learn those!

That's not to say you shouldn't work with developers on your site. But with the right knowledge you'll be able to choose the right people to work with. And of course if you're not in a position to outsource in the early days, you can do it yourself.

A great place to start is by joining our FREE Facebook community. We're in the process of building course material that will be available down the track, but for now the community is a great place to ask questions and get assistance.

We want to empower you and we know you can totally do it! You can build a website form scratch. Yes, you! And you won't be alone; we're here to help!


David Fuller

CEO - Rough Diamond Academy

For over 21 years David has been building websites for clients. In 2013 he pivoted from running a web design agency to working hands on with clients to help them build their businesses by reaching their ideal clients. Going beyond the website. The experience of working at the coal face is the foundation of The Rough Diamond Academy. Real life experience for real life businesses. It starts with building a site, but that's only the beginning!

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