Write for Your Own Interest
Still struggling to work out what to write about? Try writing for yourself. Write as if you, and only you, will be reading the article. Choose a topic that is of particularly interest to you and forget about what you think others are interested in. Write as you would in your journal, as if no one else will ever read a word. Be the writer and the reader. Be you!
The why behind what you do!
If you are trying to attract an audience, it stands to reason that they will be interested in the same things that interest you. This is true whether you sell products or services. Write about the elements of the products you sell that you find interesting, fascinating, valuable, etc. A good way of doing this is to write a review of a product. Give your perspective of the pros and cons of the particular item and why you are attracted to it. The same for services you provide. Talk about why you are driven to provide that service, what elements of the process catch your imagination or light your fire. The why behind what you do!
Put Your Passion On Display
Why hide the fact that you are passionate about your work? If you love what you do, and I truly hope you do, then that passion will be a beacon to draw the attention of those looking for your products or services. Be passionate in your description of your work. Write in a way that you'd enjoy reading. There's no law that says you have to be boring!! Bring your personality to the words. Bring your fiery passion to the reader. It's not about what you sell, it's about whether you're invested in it. That investment will show, your passion will shine through.
People Buy From People They Trust
Remember, at the end of the day people buy from people they trust. If you are upfront and genuine in your belief about the product or service you are selling, the value it brings, the problems it solves, etc, then you will display a level of trustworthiness and openness that will resonate with potential buyers.
Write For You
So, writing as if you are the buyer has the added advantage of getting you excited about your business and why you do it, and attracting the kind of buyers that are interested in what you sell. That's a win win! It's not only ok to love what you do, what you sell, it's desirable!
CEO - Rough Diamond Academy
For over 21 years David has been building websites for clients. In 2013 he pivoted from running a web design agency to working hands on with clients to help them build their businesses by reaching their ideal clients. Going beyond the website. The experience of working at the coal face is the foundation of The Rough Diamond Academy. Real life experience for real life businesses. It starts with building a site, but that's only the beginning!